It’s easy to take Hyundai for granted these days. Hyundai has carved out serious space in the U.S. market with class-leading warranties, striking designs, and a growing fleet of electric vehicles. But if you rewind to the late 1980s, Hyundai was not a household name. It was a longshot.
Hyundai's Early Gamble
Back in the late 1980s, Hyundai was still the underdog of the automotive world. Known mostly for compact and budget-friendly cars like the Excel, the idea of the Korean automaker launching a mid-size sedan to rival established Japanese giants might have sounded ambitious, if not flat-out crazy. But Hyundai went for it anyway.
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"Built Ford Tough" isn’t just a slogan—it’s a promise. But what exactly makes Ford trucks such a top choice for drivers who crave high performance? Whether you're hauling heavy loads, heading off-road, or simply want the confidence of a powerful engine under the hood, Ford trucks deliver strength, reliability, and technology that outpace the competition.
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