Front Sight Coffee Co.

A veteran-founded company that supports military and first responder charities through its “Brewed with Purpose” initiative, with strong ties to community and service culture.

Reps for Responders

A 501(c)(3) nonprofit focused on improving the mental and physical health of first responders through fitness, peer support, and wellness programs.

Official Vehicle Benefit Program for Military & First Responders
In partnership with Front Sight Coffee Co. and Reps for Responders

With every vehicle purchase, a portion is contributed to a growing annual fund that supports initiatives benefiting military members, veterans, and first responders — including wellness, community engagement, and support programs led by our partner organizations

Who Qualifies

  • Active Duty Military
  • Veterans
  • National Guard / Reserves
  • Police Officers (Active & Retired)
  • Firefighters (Active & Retired)
  • EMS Personnel
  • Corrections Officers
  • Immediate Family Members

Exclusive Benefits

  • No dealer fees or transaction fees
  • Dedicated program support
  • Transparent, pre-set pricing Exclusive Pricing
  • Pre-set discounted pricing for all eligible participants
  • $3,000 program rebate on all new vehicles
  • Stackable with factory incentives (potential savings up to ~$7,000 off MSRP)

Special Financing

  • Special lease rates
  • Reduced APR financing options

Convenience Services

  • Home or workplace test drives
  • Vehicle delivery options
  • Shuttle service when needed

Ownership Benefits

  • Complimentary maintenance (oil & filter) for 2 years
  • 30% discounted protection products:
    • Extended warranties
    • Tire & wheel protection
    • Maintenance plans

Insurance

  • GAP coverage capped at $375

VERIFICATION REQUIREMENTS

  • DD214 (Veterans)
  • Active Duty ID or Orders
  • Department-issued ID (Police, Fire, EMS)
  • Pay stub or employment verification
  • Retired credentials where applicable

COMMUNITY & MISSION COMPONENT

  • Support for veteran and first responder communities
  • Mental health and wellness awareness
  • Participation in community events, ruck marches, and fitness initiatives
  • Alignment with both partner organizations’ missions